Dmitriy Makarov’s Approach to GMG: Building Not Just a Company, but a Sustainable Culture

A next-generation leader, London-based entrepreneur Dmitriy Makarov, who has Kyiv origins, combines a clearly formulated strategy with human potential expertise. His thriving marketing agency employs more than 100 people, services global brands: BMW, Durex, Intel, Kyivstar, NIVEA, Domino’s, and Hugo. The secret of his successful path is in the observance of the discipline and philosophy of GMG: Grind. Mastery. Growth., which is a code of hard work and action.

“Grind is about constantly improving yourself, your skills, and your business,” says Makarov. “Every step is perseverance.”

From Freelance to International Campaigns

Dmitriy Makarov possesses advanced expertise in influencer marketing, media buying, content creation, online strategy, and performance marketing, expertise he initially acquired by way of personal education in esports and marketing. Having reached over 2.6 billion people, Makarov’s agency has run 524 campaigns via the creation of viral-content content.

“Figures for the sake of figures have never impressed me,” Makarov continues. “It’s about actual impact – efficiency, engagement, and long-term vision.”

Biohacking as a strategic tool

One of Dmitriy Makarov’s areas of expertise is implementing biohacking in team management to achieve burnout-free productivity.

His daily routine is based on systemic habits:

A balanced diet low in sugar;
Regular sleep;
Moderate activity; planned mental recovery;
Mindfulness;
Periodic digital detoxes.

He also experiments with intermittent fasting and supplements.“These are not magic pills,” he says. “They simply support a healthy lifestyle and can often be unnecessary.”

Sensory biohacking is another tool: daily cold showers, red light for recovery, and meditation for clarity. Over time, these habits have become part of the team’s culture, including shared meditations and breathing exercises.

Gadgets as a tool for monitoring performance

Technology trackers are another way to improve team success, make everyone feel better, and avoid burnout. According to Dmitriy, no matter what gadgets you choose, the most important thing is to choose the right metrics to monitor and analyze them correctly.

“I focus on heart rate variability (HRV), sleep quality, and stress levels,” he says. “HRV shows adaptability, sleep efficiency, and recovery, and workload balance prevents burnout.”“It’s not about control, it’s about understanding your body to stay energized and take care of yourself.”

GMG Philosophy

The three pillars on which this philosophy rests are:

Grind: Daily persistence in achieving a goal.
Mastery: Deep skill improvement.
Growth: Financial, team, and personal development.

For Dmitriy Makarov, GMG is a practical system that has transformed his path of self-education into a billion-dollar business. The combination of discipline, flexibility, and human leadership is shaping new industry standards.