There are nearby 3 billion users of Facebook around the world, posting their whereabouts and checking up on others, and offering their expertise on a wide range of issues. While the social media platform is there to provide fun, it can also be a fantastic tool for any business looking to boost awareness of what they can offer through Facebook ads.

While there are some businesses and their owners that think because Facebook is free to post on, they can simply tell friends about what they can provide, it reaches a very limited number of people. However, in the hands of a leading digital marketing agency such as King Kong, opportunities quickly accumulate as they use their vast experience to use Facebook ads to reach the right target audience.

The secret to the success of an ad, lies with it being posted and not looking like advertising. It might be an interesting feature that has somehow landed on the page of someone who is interested and leads them to a website or other digital presence where they find goods that they end up purchasing. And it’s not by luck that they see the ads, as the professionals have used data driven evidence to find the correct demographic and utilised the Facebook algorithm, so it is seen by the right people more often.

With so many individuals spending so much time on Facebook, it won’t be long before they see the ad, often multiple times as it targets those who may have clicked on it previously so that they return and eventually make a purchase. This can lead to them telling friends, offering any business the chance to grow, while having a profile on a trusted source which adds gravitas to their name.

Not only does Facebook offer huge potential when in the right hands, but it also provides a cost-effective way of advertising as the right age group has been targeting while also considering their location. It is also an extremely quick way of getting the message out there to vast numbers of viewers and a great tool for building brand awareness. Through the many leads, customers can be enticed through promotions timed alongside the ads which lead to growth and larger profits.

Facebook ads are a fantastic way for any business to grow and boost awareness, but only when orchestrated by professionals who ensure that they provide the best value for money.