Even though digital marketing is the go-to option for most businesses, some brands still use promotional merchandise to push their business. There are many items in the world of promotional products. However, one that still reigns supreme is branded keyrings.

The most challenging part lies in designing branded keyrings in the UK that stand out. It is best to consider several factors from your target audience to material selection. However, if you are reading this, worry not.

Below are top tips to help you design and create branded keyrings in the UK.

Choosing the Best Material

The durability and build quality of your keyrings depend on the material used. There are numerous options depending on what you can afford. Metal is the best option when it comes to longevity. You have many options ranging from brass to stainless steel and copper. Metal keyrings can be polished to achieve a modern and elegant look or stained for an old-school design.

You can also use recycled materials like soft PVC to make branded keyrings in the UK. This material allows for 3D designs and intricate printing options. They are ideal if you want to make keyrings featuring designs inspired by anime characters or comic superheroes.

Leather oozes elegance and class. They are perfect for promoting high-end brands or products. However, the issue with leather is that it is expensive. The printing options are also more limited than what you will get with metal and soft PVC.

Finding the Perfect Keyring Makers in the UK

There are several keyring manufacturers in the UK. Take your time and scope out each to find the perfect partner for your project. Look for a manufacturer like Rocket Badge with experience building bespoke keyrings for brand marketing and promotion.

Also, ask for quotes from multiple keyring makers. Compare the quotes against the services offered and turnaround times before deciding. Ensure that the turnaround times align with your marketing or branding projects.

While you are at it, don’t forget to ask about minimum order quantities. This often varies depending on the manufacturer and design type.

Keep the Design Simple

Designing keyrings in the UK can be challenging. The two things you must focus on are brand identity and your target audience. Take your time and learn about your target audience. What designs do they prefer? For example, if your target market includes teens that are into anime and cartoons, you can design keyrings featuring famous superhero characters.

Resist the urge to pack too much information on the keyring. Simplicity is the key if you want a neat design. The brand logo, slogan, and business name are enough. A clean design boosts visibility, earning your brand more awareness.

Also, think outside the box and incorporate a QR code for your business website or social media pages. This adds a digital dimension to your physical keyring and encourages engagement.

Final Thoughts

You also must think about creative ways to distribute your branded keyrings to your customers in and outside of the UK. The best approach is giveaways during trade and career events. You can also run creative challenges on your business’ social media pages and include the keyrings in the gift basket to give to the winners.