Catering to a Global Audience: Multilingual WordPress Solutions

Catering to a Global Audience: Multilingual WordPress Solutions

In the modern era of interdependence, enterprises do not face the constraints of location anymore. The internet is at hand a great deal today, which has facilitated a worldwide market that enables these companies to approach customers from different corners of the world. However, this opportunity also comes with a significant challenge: how do you visually and linguistically make yourself understood by a multilingual audience?

The word “enter” reminds us that there are numerous multilingual solutions that business companies can use to handle this challenge. Through the use of the WordPress platform and its abundant plugin and tool collection, WordPress development service can establish multilingual websites that have diverse viewers, thus boosting consumers’ engagement and enhancing the quality of the experience. The results of this would be higher conversion rates.

The Importance of Multilingual WordPress Solutions

In this digital age, where marketplaces are available to almost every person in the world, WordPress multilingual websites are merely a necessity. The aforementioned report by the European Commission states that 72.4% of internet users (or 7 out of 10) browse websites in their native, familiar language. 

Moreover, research undertaken by the Common Sense Advisory shows that customers have a higher tendency to purchase from websites that publish content in their preferred language than from those that do not.

By implementing multilingual WordPress solutions, businesses can:

  1. Expand their reach
  2. Improve user experience
  3. Build trust and credibility
  4. Increase conversion rates

Multilingual WordPress Solutions: A Comprehensive Approach

Multilingual WordPress has a variety of multilingual solutions that are tailored to address different issues. These solutions can be broadly categorized into two main approaches: translation utilities and multisite environments.

Translation Plugins

Translation plugins are among the most endorsed and simple options when you are about to make a multilingual WordPress website. These plugins from WordPress development solutions permit you to plug in the translations of your content into different languages, which are usually performed by translation services or input from translators.

Some of the most widely used translation plugins for WordPress include:

  1. WPML (WordPress Multilingual Plugin): WPML is the multilingual software that enables you to do not only a full translation of your site that includes all pages within the realm of your website, posts, custom post types, taxonomies, and theme and plugin texts. It goes in tune with professional translation services, and it provides its clients with advanced features such as language switching, a different URL structure per language, and more.
  1. Polylang: Polylang is a free and lightweight multilingual plugin that goes multilingual by creating translations for posts, pages, custom post types, menus, and widgets, both the theme strings and the system ones. It provides its users with an easy-to-use and simple interface. 
  1. TranslatePress: TranslatePress is a visual translation editor that allows one to translate a website’s content even if one is not a developer and wants to avoid dealing with intricate setups for website translations.

Multi-site Setup

If it’s a simple website that has fewer complex requirements, then the multi-site setup can be an ideal solution from WordPress development service, while for large websites, the multi-site setup might be a better choice. Here, the multilingual architecture is built by coming up with independent WordPress implementations for various languages, giving room for more customization and expandability.

There are two main multi-site setups for multilingual WordPress websites:

  1. Subdomain Approach: For the multilingual setup, each domain (e.g.,,, has a different language spoken on it. This strategy is especially important for Google sites that try to be at the top in their region or country because search engines see them as different sites.
  1. Subdirectory Approach: This architecture, though, implies that each version of the language is placed in a subdirectory under the root domain (e.g.,,, This approach is convenient for websites running supporting information through subdirectories as search engines decide that subdirectories are a part of the domain to be able to consolidate authority.

Both multi-site infrastructures are subject to new configuration and maintenance; however, they offer more freedom and control over the language of web copy on each version of the site.

Choosing the Right WordPress Development Company

Creating a bilingual (multilingual) site might sometimes be a challenging task, especially for more complicated sites or those that have different needs. When it comes to such scenarios, our partnership with a respected WordPress development firm is priceless.

When selecting a Website development company for your multilingual project, consider the following factors:

  1. Experience: Research a company that has developed a working multilingual website based on the CMS WordPress. Also, find out the numerous possible solutions to implement on such a project.
  1. Technical expertise: Having a team of talented developers who are conversant with WordPress development, especially with the WP multilingual plugins, is key for seamless website translation to different languages.
  1. Language expertise: If you are in search of a reliable translation provider, opt for an organization that employs translators or has partnerships with renowned translation agencies from the native country (or from other countries) where your target market is.
  1. Ongoing support: Think about whether the vendor is capable of making important updates and ensuring maintenance of your multilingual website in light of the emergence of new communities’ languages and technologies as time passes.

The proper way to use the WordPress API , is to find a WordPress developer with whom you will be convinced, not only for the current fulfillment of your needs but also to offer you scalable and adjustable solutions for future development.


The second-to-last multilingual API WordPress, further assists companies serving the international market in adapting their products or services to meet diverse audience requirements. Companies can quickly assemble WordPress websites that are able to use their in-depth ecosystem potential so that the multi-language sites can have better engagement, richer experiences, and a higher conversion rate at the end.

Be it the integration of built-in translation plugins or custom-made ones that target your personal objectives, stay hooked on the WordPress development company websites working for you to achieve a smooth and successful multilingual practice for your online visitors.